And depending on your site, you may find issues with duplicate content, page loading speed, robots.txt configuration, and more. Which is why I recommend using a more user-friendly SEO tool, like the site audit feature inside of Semrush. Or something user-friendly that specializes in SEO audits, like Raven Tools. Specifically, you want to identify issues, fix problems, and optimize your site’s architecture for SEO. The real value of this content is the fact that we gave people in the marketing space LOTS of stats to cite in their articles.
Specialized SEOs
Because of its cross-over with web development, it’s a challenging area for most SEO agencies. However, remember that the best SEO service providers are skilled consultants. They use skills and technical SEO tools to work alongside your developers and get impactful SEO updates implemented. Understand that if you want a full- or part-time SEO consultant, you’ll want to search for those services. But, if you’re looking for an SEO consulting services element with ongoing SEO, you’ll often find that built-in to the best SEO services.
- In Ahrefs, Keyword Difficulty (KD) is calculated automatically based on backlinks on a scale of 0 to 100.
- Rich snippets are enhanced search results that provide additional information beyond the typical meta description.
- If you click on one of the pages, you can see all of the keywords that page already ranks for.
- As a result, any elements it can’t render this way remain invisible to the search engine.
- Tools like Ahrefs’ Brand Radar now track brand mentions in AI Overviews, helping companies understand how they’re framed and remembered by generative engines.
Keyword Research
So if your site is hard to use, uses intrusive popups and ads, and has a bunch of broken links… people aren’t going to link to it. UX can indirectly help with SEO because people are more likely to share and link to user-friendly site. If you run a small blog with a homepage and a bunch of blog posts, this rule is pretty easy to follow. Avoiding duplicate content is one of the most important SEO best practices to keep in mind. It’s no secret SEO Anomaly that you want to use your keyword a handful of times on your page. That’s why we recommend using the above guide on what makes an SEO service the best as a guide for finding these companies.
Key elements of on-page SEO include optimizing title tags, meta descriptions, content (including keyword usage), internal links, URLs, images, and ensuring a positive user experience. These elements collectively contribute to improved search engine rankings and user engagement. By understanding and catering to the search intent of your target keywords, you align your content with the needs and expectations of your audience. Remember, the goal of SEO is not just to drive traffic but to drive the right kind of organic search traffic by providing value that matches the users’ search intent.
Familiarize yourself with Google’s spam policies before you start link building. Because manipulative SEO practices (such as buying backlinks) can do more harm than good for your site. Use HTML heading tags to define the headings on your pages to make it easier for search engines and users to understand the structure of your pages. To ensure a keyword is relevant to the page you’re creating, check the top-ranking results in Google. Basically, the page seems more relevant to search engines if the keyword seems to occur naturally.